GETTING THE ROYAL RANGE TREATMENT
This is the story about how Royal Drottningholm Golf Club teamed up with Trackman to enhance its range and boost earnings.
1400
Members
18
Hole course
WELCOME TO ROYAL DROTTNINGHOLM GOLF CLUB
Situated next to UNESCO-awarded Drottningholm Palace and a short trip from Stockholm, Royal Drottningholm Golf Club is among the crown jewels of the Nordic golf scene. When it opened in 1959, King Gustav VI Adolf hit the inaugural shot and it is the only golf club with a Royal Warrant in Sweden. It retains its close Royal ties to this day. A private golf club with 1,400 members, the club features a scenic 18-hole course, restaurant, gym and conference facilities.
AMBITION TO EVOLVE AND INSPIRE BETTER GOLF
With a brand slogan that pledges to ‘inspire better golf’, Club Director Stefan Andorff is driven by a constant desire to improve the sporting and commercial aspects of Royal Drottningholm Golf Club. To this end, Andorff searched for range technology that is efficient and enjoyable in a bid to attract more guests and revenue. After consulting with club coaches, Andorff turned to the innovative Trackman Range solution.
“The process was quick from the moment we made the call to install Trackman Range. The decision was made in January, and we had the Grand Opening in the first week of April.”
“Our members practice more and spend more time on the range, which is very positive. We also get a good basis for who is hitting and how much.”
FINANCIALLY, A ROYAL FLUSH
The significant 20 percent increase in balls hit since Trackman Range was introduced has led to a 30 percent uptick in earnings. And that success has trickled over into other segments of club business. More is being spent in the Club Shop and restaurant, compared to before. Additionally, players are using Trackman Range data to improve their game.
30%
Increase in earnings
“Service and sales were good throughout the entire process and support during the installation period was great.”
Stefan Andorff
Club Director of Drottningholm GC