DP World Tour and Trackman: a new chapter in golf

Big news — Trackman is now the Official Launch Monitor and Official Ball Tracing Technology of the DP World Tour. We’ve just signed a three-year partnership that’s all about taking the fan experience to the next level, from broadcast to social to on-site.

If you’ve tuned in to DP World Tour coverage lately, you’ve probably seen our ball tracing graphics — the kind that turn a great shot into a “wow” moment. That’s just the start. Our technology will now be fully integrated into the Tour’s broadcast coverage, giving fans deeper insight into each shot, and into the Tour’s social media, where their award-winning content team will create fresh, interactive experiences for golf fans worldwide.

And for those who want to put their own swing to the test? Select DP World Tour events will feature Trackman simulator bays, so spectators can experience our technology firsthand — and maybe even see how they stack up against the pros.

This partnership also strengthens our ongoing collaboration on the NEXT Golf Tour — the breakthrough, simulator-based tour we launched in 2023. It’s already opened doors for new talent, with top players earning starts in HotelPlanner Tour and DP World Tour events. Now, with the DP World Tour’s support, NEXT will keep growing as a pathway for emerging players.

For us, the Tour is more than a partner. It’s a proving ground for our latest innovations — a place where our “little orange box” can help redefine how the game is played at the highest levels and how its biggest moments are brought to life for fans.

As our co-founder and CEO Klaus Eldrup-Jørgensen put it: “Working more closely with the DP World Tour is a natural next step. Their global reach and forward-thinking approach make them an ideal partner to showcase what Trackman technology can do — not just for the players, but for the fans watching at home and engaging online. Together, we’re setting a new standard for how golf is played, seen, and experienced.”

By combining the DP World Tour’s global stage with Trackman’s ability to capture, analyze and share golf’s defining moments, we’re connecting fans with the game like never before. The next three years will see us push the boundaries of what’s possible — for players, for audiences, and for the sport itself.

And the most exciting part? This is just the beginning. Stay tuned for more partnership announcements coming soon.