Case: Achimer Golf Club
In the world of golf, precision and innovation are essential for success. When Achimer Golf Club, located just outside Bremen, Germany, recognized the need to adapt and open new revenue streams beyond membership and green fees, it found a partner that understands precision and innovation better than most: Trackman.
Here’s the story of how Trackman helped Achimer Golf Club revolutionize its operations, boost its bottom line and bring smiles to its members’ faces.
Introducing Achimer Golf Club
Celebrating its 30th anniversary in 2023, Achimer Golf Club has more than 1,600 members. It boasts an 18-hole and a 9-hole course set in a stunning natural landscape that stretches across 300 acres. The club’s motto is “natürlich offen,” (“naturally open”), a commitment that extends to the diverse events it hosts year-round, welcoming not just members but also the general public.
Like many golf clubs seeking long-term financial stability, Achimer’s business goals were clear: Maximize revenue beyond traditional means while enhancing the golf experience for members and guests. The club clearly saw the potential of Trackman Range to generate extra income through range ball sales and subscriptions.
The club's implementation of Trackman Range technology is impressive. During the summer months (May to October), it offers nine bays with 27-inch screens and about 15 grass tee stations with range stands. In the winter (November to April), Achimer adapts to weather conditions by providing an additional 12 bays on a tee line, five of which feature 21-inch outdoor screens. A live Sky Sport feed is available for five bays, and the entire area, including bays, is equipped with a high-quality sound system.
The process of installing Trackman's solutions was well-structured and collaborative. After initial contact via email, the club received a detailed overview of both its tasks and Trackman's responsibilities. Follow-up video calls further clarified the installation process. Four weeks before installation was set to begin, the club initiated preparatory work — including laying electrical and fiber optic lines, setting up masts and preparing the server room. During the installation week, Trackman's installation manager remained on-site to help ensure a smooth and efficient setup.
3 months out: Initial contact via email. Club receives overview of tasks and Trackman responsibilities.
2 months out: Follow-up video calls. Clarify process and discuss any concerns or roadblocks.
1 month out: Preparatory work begins. Run electrical and fiber optic. Install masts. Set up server room
Install week: Trackman installation manager works on-site to ensure smooth and efficient setup.
Free trial generates excitement
The introduction of Trackman Range generated excitement among the club's members and patrons. To encourage adoption, Achimer began with a three-month free trial period. Even today, new members have the opportunity to test the system for a month at no charge.
Impressive financial impact
Achimer Golf Club sells annual Trackman Range subscriptions for €69. In just two years, it has sold 400 subscriptions and counting, adding more than €20,000 in net revenue. Furthermore, range ball sales doubled from approximately €30,000 to €60,000. In total, the club netted an additional €50,000 in revenue so far. These increases surpassed the club’s goals.
Harnessing the portal
Trackman's powerful business portal plays a vital role in Achimer Golf Club's daily operations. Club management relies on the portal to monitor key metrics, such as the number of balls hit and usage of various Trackman Range functions. This allows the club to plan corporate trial courses effectively during off-peak times and provides valuable performance data for the range.
Trackman has become an indispensable part of the golf experience at Achimer Golf Club. With Trackman 4 units used by the club’s teaching pros, a Trackman indoor golf simulator and of course the expansive Trackman Range, the Trackman brand represents innovation and modernity in Achimer’s golf offerings.
Set up for success
The partnership between Achimer Golf Club and Trackman demonstrates the profound impact that innovative technology can have on a traditional golf business. By embracing Trackman's solutions, Achimer Golf Club has not only enhanced its bottom line but also fostered a community of golf enthusiasts who now enjoy the sport year-round. The club’s success story shows the power of precision and innovation in the ever-evolving world of golf.